CD REVIEW: Emony Entertainment - "Emony Entertainment Presents"
By Gian F - 04/15/2005 - 11:59 PM EDT
Artist: Compilation: Emony Entertainment
Sounds Like: ?
Technical Grade: 9
Production/Musicianship Grade: 10
Commercial Value: 10
Overall Talent Level: 9
Songwriting Skills: 10
Performance Skill: 9
Best Songs: Bounce, Option, Indian Chick, Welcome To Funland, Bring It To Ya
CD Review: I met J.D and Jeromy Lopez, the founders and executive producers of Emony Entertainment at an ASCAP seminar in Los Angeles, California, which is where they are from. Impressed by how they carried themselves, I took an immediate liking to them and asked if I could review their CD - at which time I warned them I would not review it, if it wasn't commercial. They confidently responded, "Oh yeah, it's commercial."
Was it? Absolutely. If this CD were an album, you could randomly drop the turntable needle in any groove and it would land on a banging track. This project, which was created as a promotional vehicle to showcase the talents of Emony's artists: Minks, Or'bet, Majiq, and Jay. R., is effective many times over.
What it also effectively and convincingly does is prove how qualified and prepared Emony Entertainment is for funding from a joint venture with a major label or established indie. All of their artists are ready for prime time - especially Minks, whose voice beams out of your stereo speakers like headlights in the fog. He is a star in the making and I get the feeling that he's well aware of it.
The production is meticulous and original. Producers Majiq, Level, Jovian, and Ref put their signatures on a CD that can compete with any project - indie or major. Their most commercial track, "Bounce," will translate well into a slick MTV video, but it's the sneaky production and infectious energy of Minks on "Option" that makes it the stand-out single. It's an explosive party track that you'll want to listen to while driving to the club, or while you're at the club. Either way, it will serve its purpose. "Indian Chick," "Bring It To Ya," and "Welcome To Funland" round out a fortified roster of radio-ready tracks that will satsify the most discriminating hip-hop lovers palette.
Emony will soon be rolling in money with the right connections.
Advice: Keep networking. Your time will come.
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